In the first year of college, I interned at an Adveritisng Agency. One of my assignments there was to create a logo for a company called Kohinoor. Kohinoor had recently been taken over by an American company called McCormick that is a global leader in the production of spices, seasonings & flavors. Along with these, Kohinoor is also a big producer of rice. Their old logo was in a serif font and quite clearly belonged to the 20th century. Their two requirements had been that there should be a diamond in the logo and that the primary colour should be blue. Below are a few of the samples that I made for this assignment.